First paragliding VR ride in UK & first installation of ParadropVR™ in UK

Visitors to Brighton’s Palace Pier are among the first in the world to try a unique Virtual Reality ride that lets riders paraglide over jaw-dropping scenery at high speed.

Developed by Frontgrid Ltd and operated by Immersivity Ltd in partnership with Brighton Palace Pier, ParadropVR™ combines cutting-edge VR technology with a suspended paragliding harness that moves up and down, giving riders a three-minute taste of a sport that’s usually only available to a few, highly trained adrenalin junkies.

With jets blowing air into their faces to add to the sense of speed, riders steer their paraglider through steep mountain valleys, rendered in realistic high definition graphics. As they do so, the ParadropVR™ harness they are strapped into rises and falls to mimic the soaring, steep ascents and sudden drops of real paragliding.

Frontgrid CEO Matt Wells said: “Hot on the heels of the launch of our world-first ParadropVR™ in Denmark last month, we’re delighted our first UK site is now live at Brighton Palace Pier. We always knew ParadropVR™ would be a hit with thrill-seekers and operators in the UK, but it’s fantastic to see the reaction from visitors at the pier. With more launches in the UK and worldwide imminent, we’re looking forward to helping the whole world fly with ParadropVR™.”

Immersivity Chief Executive Officer, Martin Howe, said: “This ride is the real deal. In just a few days we’ve seen just how much people love it. Some are screaming once they’ve got the headset on and are lifted into the air. Others are just left breathless and exhilarated by the experience. “While this is our first installation – it is already proving that ParadropVR has the potential to be a real hit wherever it goes. And we’re already looking for other sites.”

As well as shrieking at the jaw-dropping scenery flying past, ParadropVR™ riders can test their skills against others, scoring points every time they successfully fly through a target. High scores will go on to a global scoreboard – and available through the ParadropVR™ app.

A spokesperson for Brighton Palace Pier, which is operating the ride in partnership with Immersivity, said: “We’re tremendously excited by the chance to offer our visitors this spectacular experience. It not only complements the thrilling rides we’ve got here, but also adds something really different. We know that in time ParadropVR™ flights will be customisable, so we can’t wait for visitors to be able to fly over Brighton and Brighton Palace Pier.”

Notes to editors

To arrange a visit to Brighton Palace Pier to try ParadropVR™ yourself, to film ParadropVR™ or for interviews please email: andrew.brightwell@brightwellcreative.co.uk, angela.brightwell@brightwellcreative.co.uk and martinh@immersivity.co.uk

For Frontgrid please contact Matt Wells, CEO Frontgrid: mjw@frontgrid.co.uk

About ParadropVR™

ParadropVR™ is a trademark of global leisure and attractions specialists, Frontgrid (Frontgrid.co.uk). The fully immersive virtual reality attraction launched at the European Attractions Show last September, and has just been shortlisted as Out of Home VR Entertainment of the Year in the VR Awards 2018.

  • Rides take three minutes per person and cost £7 each
  • Each ride is relayed to a screen so friends and other riders can watch
  • ParadropVR™ is located on the western side of Brighton Palace Pier, within the Fun Fair

Comment