Adventure leisure and virtual reality attraction experts Frontgrid Ltd (Frontgrid) has today announced it has entered into an agreement with iFLY Indoor Skydiving to launch the UK’s first fully immersive VR paragliding attraction, ParadropVR.
With 37 centres around the world in the UK, Europe, Asia and USA, global experiential entertainment company iFLY is the world’s largest indoor skydiving company.
The deal with Frontgrid will see the UK’s first ParadropVR attraction launch at iFLY Basingstoke this summer, offering customers an opportunity to experience flying under canopy as well as the exhilaration of indoor skydiving.
Fully immersive VR attraction ParadropVR lets visitors to fly through a virtual mountainous world, collecting points by flying through targets on their descent. Participants control both the physical and virtual gameplay using a full range of motions, including dips and sudden decelerations.
The ParadropVR attraction will be iFLY branded with Frontgrid providing the gamified virtual reality (VR) content and integrated mobile app.
ParadropVR will be offered as an extension to iFLY’s indoor skydiving offering, and will be marketed to leisure visitors as well as experienced canopy flyers and groups.
iFLY UK CEO Simon Ward said:
“We’re excited to be launching the UK’s first Paragliding VR experience at iFLY Basingstoke”.
“Our goal has always been to make the dream of flight a reality by giving our customers ‘wings’ in a safe and fun environment. Flying a performance paragliding canopy offers a unique way to experience the thrill of flying, and we’re pleased to be working with Frontgrid to offer this new attraction.”
“With a range of levels from beginner to advanced, the iFLY team were immediately impressed by the compulsive experience offered by ParadropVR”.
Frontgrid co-founder and CEO Matt Wells said:
“With the first ParadropVR launching at Universe Science Park in Denmark next month, we’re delighted to be announcing our first UK site.”
“ParadropVR will introduce a new, high energy social experience to iFLY, who recognise the potential for growth in adventure-based activities and opportunity presented by VR attractions. Groups will be able to play against each other and watch the action on screen, as well as sharing scores on the ParadropVR mobile app.
“We’re pleased to be helping the world’s largest indoor skydiving company open-up new revenue streams, and look forward to introducing ParadropVR to new audiences.”