News from the grid

Frontgrid announces first project in the Kingdom of Saudi Arabia 

Immersive adventure attraction ParadropVR™ will soon be entertaining thrill-seekers in the Kingdom of Saudi Arabia, Frontgrid has announced. 

ParadropVR™ will be included as an anchor attraction when state-of-the-art new entertainment centre TEKZONE opens at Red Sea Mall, Jeddah this spring.

The ParadropVR™ at TEKZONE Jeddah will be Frontgrid’s second installation in the MENA region and follows a successful first year of operation at VR Park, Dubai Mall. ParadropVR™ has consistently ranked as one of the top-rated attractions at Emaar Entertainment’s flagship immersive entertainment location since launching there in March 2019.

A further two ParadropVR™ locations in the MENA region have already been confirmed for 2020, with installations in UAE and Qatar set to open later this year. Globally, recent ParadropVR™ installations have seen five units launch at Landmark Group’s Tridom FEC at Hyderabad, India (September 2019) and a further four at RW Genting’s Skytropolis Indoor Theme Park, Kuala Lumpur last month.

The announcement of new ParadropVR™ locations comes hot on the heels of successful showings at several key industry events, including IAAPA Europe and IAAPA Attractions Expo in Orlando. ParadropVR™ also received an enthusiastic response from visitors at the Saudi Entertainment and Amusements Summit (SEA) in Riyadh earlier this month.

Product developments which went down a storm at SEA include a new ParadropVR™ Booster Pack giving access to a library of exclusive ParadropVR™ games, and a suite of marketing tools designed to increase operator revenue and repeat rates including a e-sports and events app.

Representatives from Frontgrid will be attending the Dubai for the Dubai Entertainment Amusement and Leisure Exhibition (DEAL) show from March 23rd – 26th next month. Anyone wishing to find out more about ParadropVR™ is encouraged to email sales@frontgrid.co.uk to book a meeting and VIP test flight.

Matt Wells, CEO and co-founder of Frontgrid said:

“Frontgrid is delighted to be bringing ParadropVR™ to the Kingdom of Saudi Arabia at TEKZONE at the Red Sea mall in Jeddah. As a dynamic enterprise with a consistent record of growth and innovation – our two businesses have a lot in common. We look forward to working with Alshaya Group to deliver the very best experience to guests at TEKZONE Jeddah and at future locations across the region.”

“When it comes to options for leisure and entertainment, consumers in KSA are spoiled for choice. Operators need to constantly raise the bar in terms of the quality and range of experiences they offer, as well as the techniques they use to attract and retain guests. ParadropVR™ delivers the type of exciting, innovative immersive experience consumers demand, backed-up with service, support and results.”

Steven Putzeys, Leisure and Entertainment Operations Manager for Alshaya said:

“Our goal with TEKZONE is to bring together the world’s most exciting indoor attractions, games and immersive experiences to create an innovative, state-of-the-art entertainment space. As such, ParadropVR™ is a great fit. We’re looking forward to seeing the reaction when TEKZONE Jeddah starts welcoming guests.”